eMusic Partners with SanDisk in Europe to Offer Free Music Downloads with Purchase of SanDisk Sansa MP3 PlayerProminent Local Brands Reach Millions of European Customers
Additional eMusic European Launch Partners include The Guardian, Classic FM, Stuff Magazine, Archos, NetGear, Lloyds TSB and Box Media
London, 12 September 2006 eMusic (www.emusic.com), the worlds leading digital retailer of independent music and the worlds second largest digital music service, and SanDisk® Corporation(NASDAQ:SNDK) today announced a partnership with SanDisk® Corporation (NASDAQ:SNDK) to offer European customers 50 free eMusic downloads with the purchase of a Sansa MP3 player. SanDisks Sansa MP3 product lines include its m200, c200 and flagship e200 series which consists of an 8GB player, the worlds largest capacity flash memory MP3 player. The in-box promotions will be available with millions of SanDisk MP3 players that will be distributed across Europe.
In addition to SanDisk, eMusic has assembled an impressive array of broad partnerships with many leading European consumer brands to support the launch of its pan-European site. Together, these partnerships will reach tens of millions of European music fans, particularly those interested in music beyond the commercial mainstream pop charts. (eMusics U.S. direct marketing efforts have enabled the company to triple its subscriber base since 2003.)
In the UK, media partnerships with GCAP Medias Classic FM, The Guardian and Haymarkets Stuff magazine will introduce eMusic to millions of British music fans each week and incentivise new subscribers via online promotions, advertorials and TV/radio advertising. Marketing partnerships with Archos, NetGear and Box Media among others, will see eMusic downloads bundled with millions of MP3 players and PCs and offered to consumers through in-box promotions. In addition, leading High Street bank Lloyds TSB will provide eMusic downloads as an incentive for students during Freshers Week.
eMusic offers music lovers in all 25 EU member nations 1.7 million tracks from established and emerging artists in every genre from the worlds leading independent labels . Music is available for download in the universally compatible MP3 format, which works on every music hardware and software device including the market-leading iPod®. Offering 25 free downloads at sign-up and affordable subscription plans, eMusic gives music lovers an inexpensive, low-risk way to discover great new music they wouldnt find otherwise.
These high-profile local and pan-European partnerships give eMusic great advantage in introducing our service to potential subscribers, explains Steve McCauley, European President, eMusic. By partnering with well-known local brands, we can efficiently acquire new customers. At the same time, we provide those partners with a digital music incentive for their customers thats compatible with every single MP3 player on the market.
Were pleased to be a part of eMusics EMEA launch, said Eric Bone, director of audio/video product marketing for SanDisk. Our partnership with eMusic is consistent with SanDisks belief that consumers should be able to freely choose their digital music service. We believe strongly in an open digital rights management system that allows users to purchase songs or access subscription download services from numerous sources. eMusic delivers on choice for our European consumers.
More details on eMusic European marketing partnerships:
eMusic has entered a long-term partnership with Classic FM, the worlds largest and Britians leading classical music station which reaches more than 6 million unique listeners a week. eMusic will offer listeners and readers 50 free eMusic tracks at www.classicfm.com/download from 26 September through the end of January. ClassicFM will promote eMusics offer on-air, with television advertising and through their website. Music fans also will receive information about eMusic in two issues of Classic FMs popular newsletter, Behind the Music, via the Classic FM website and in the November issue of the magazine which provides a how-to guide to music downloads.
eMusic has joined forces with the award-winning Guardian newspaper and Guardian Unlimited (www.guardian.co.uk), the U.K.s biggest online newspaper that reaches more than 12 million people each month. A five-day in-paper and online promotion will offer all readers five free tracks per day across five music genres - indie rock, electronic, classical folk and jazz - as well as a free music trial with 35 tracks. The promotion begins September 16 and is available at www.guardian.co.uk.
eMusic also has teamed up with Stuff, the world's best-selling gadget and technology magazine, with 21 international editions selling nearly a million copies total every month. Stuff is the best-selling gadget magazine in the U.K. and one of its largest mens monthlies. eMusic and Stuff will offer readers 50 free eMusic downloads in the November issue at www.emusic.com/stuffmag.
eMusic has joined with leading High Street bank Lloyds TSB, which has more than 15 million customers, for a promotion aimed at music-loving students. Students signing up with Lloyds TSB at Freshers fairs will receive a card offering 50 free eMusic downloads. Lloyds TSB will promote the offer with an email campaign and cards will be distributed at universities in September during Freshers week.
eMusic will partner with global consumer electronics hardware manufacturer Archos, the award-winning innovator of digital portable entertainment products. eMusic will provide 50 free downloads to hundreds of thousands of EU consumers that purchase selected Archos MP3 players.
eMusic will provide 50 free downloads to EU consumers that purchase selected products from NETGEAR®, Inc. (Nasdaq: NTGR), a worldwide provider of technologically advanced, branded networking products. NETGEARs wireless routers, gateways and adapters enable an existing broadband Internet connection to be shared throughout the home without wires. It also enables MP3 and other digital media to be streamed from a PC to digital media adapters or players connected to a TV or home entertainment system so users can listen to MP3s where they like to relax and entertain. The promotion will be included with millions of NETGEAR product units distributed throughout its vast EU retailer network.
Box Media, a direct media company that specializes in direct access to consumers who purchase major consumer electronic and home appliance brands, will insert offers for 50 free eMusic downloads in approximately one million selected MP3 players from Alba, Bush and Goodmans sold in the UK.
eMusic is partnering with Scotlands fast-growing coffee and music house chain to distribute 30,000 cards offering 50 free downloads to Beanscene customers. With a record label, regular schedule of live acoustic and in-store performances and more than 30,000 customers per week, Beanscene targets 25 50 year olds with its passion for music and the constant pursuit of the ultimate caffeine kick.
eMusic (http://www.emusic.com) is the worlds leading digital retailer of independent music, second only to iTunes in number of downloads sold. The eMusic website offers a global catalogue of more than 1.7 million tracks from established and emerging artists in every genre from the worlds leading independent labels. Created by music experts for music fans, it features award-winning editorial content, a vibrant online community and unrivaled music discovery tools. A subscription-based service that offers 25 free downloads at sign-up, eMusic gives consumers an inexpensive, low-risk way to explore great new music they wouldnt find otherwise, and unlike other download services, its universally compatible MP3 files play on any device including the iPod®. Based in New York with an office in London, eMusic.com Inc. is wholly owned by Dimensional Associates, Inc., the private equity arm of JDS Capital Management, Inc.
NOTE: eMusic is a registered trademark and eMusic.com is a trademark of eMusic.com Inc. All other trademarks are the property of their respective owners.
For more information or photography of the launch event please contact:
Donna Amato or David Milsom
+44 (0) 870 9905 425
Cathy Halgas Nevins, eMusic
+1 212-201-9201 or email@example.com